A Wedding Takeover at Proximity Hotel

a weekend surrounded by love: Carolina & Matthew

Carolina and Matthew’s Proximity Hotel wedding was a full weekend takeover designed around one simple idea: togetherness. With guests traveling from across the country, they envisioned a seamless wedding weekend where everyone could stay, celebrate, and connect under one roof.

Carolina and Matthew the bride and groom, walk up the entry road towards Proximity Hotel hand in hand. — Photos by Krystal Kast Photography

From New York to Greensboro

Carolina and Matthew met in New York City in 2019, newly graduated and newly arrived, bonding quickly over shared North Carolina roots—Matthew from Wake Forest University and Carolina from UNC Chapel Hill. Their first date that April turned into something lasting by May, and through city life, career changes, and even the challenges of the pandemic, they built a life together side-by-side.

A Lake Tahoe Proposal Story

In August 2022, Carolina joined Matthew’s family for a trip to Lake Tahoe—her first visit to a place long loved by his family. On a quiet evening before dinner overlooking the lake, Matthew suggested arriving early for a drink and a photo by the water. Instead, Carolina turned around to find him on one knee.

The Bride and Groom gaze at each other in the Bluebell Garden

Why Proximity Hotel Was the Perfect Wedding Venue

Wedding at Proximity Hotel | With friends and family traveling from across the country, their goal was beautifully simple: togetherness—bringing everyone together, sharing in the joy, and celebrating without interruption. | Photo by Krystal Kast Photography

“The Proximity has always stuck in my mind as a beautiful, unique place… and it felt like the natural choice for a reception. Once we toured the space, our minds were made up!”

– Carolina

Knowing their guests would have to travel since their families live on opposite coasts, they decided on a church wedding where Carolina was raised, in Greensboro. Proximity Hotel felt like the ideal place to gather everyone together for a celebration. Touring the space confirmed it instantly.

Wedding Day Vision: Modern Whimsical

Flowers on a round table, tall topiary style pastel colored arrangement

“The decor was centered around the idea of springtime in the garden with a lot of modern elements. The Proximity has so much gorgeous natural light it helped bring our concept to life.”

– Carolina

The seating chart and guest list were framed whimsically with flowers and vines and was affectionately titled "Our Favorite People."

Wedding Cake adorned with fresh blossoms. Cake by Delicious Bakery

Bridal Style

Carolina’s wedding-day style told their story in layers—beginning with a timeless gown by Sareh Nouri that felt unmistakably like her, elevated with a custom long-sleeve topper for the church ceremony that added grace and intention. Later, she changed into a playful, sparkly reception dress by Brandon Maxwell, designed for movement and celebration, its floral details echoing the garden-inspired décor. And beneath it all, her custom “I ❤️ NY” sneakers offered the most personal touch of all—a nod to the city where their love began, blending elegance, personality, and just the right amount of modern whimsy.

Wedding Dress with a custom long‑sleeve topper that was added to meet church requirements, blending tradition with personal style.

Custom shoes adorned with Carolina and Matthews initials on the side and I heart NY on the heel.

Carolina changed into a playful, sparkly reception dress by Brandon Maxwell, designed for movement and celebration, its floral details echoing the garden-inspired décor.

His & Hers: Wedding Morning in Proximity Hotel Suites

The wedding morning unfolded with Carolina and Matthew getting ready in their own Proximity Suites.

The Proximity Suite offers generous space, natural light, and a calm, stylish setting—perfect for hair and makeup, and tailored finishing touches. | Photo by Krystal Kast Photography — The Proximity Suite offers generous space, natural light, and a calm, stylish setting—perfect for hair and makeup, and tailored finishing touches.

The Wedding Party poses on the sofa, one last picture before they get ready. — A Proximity Suite allows the Bride to have time spent with their closest people before the ceremony.

Proximity Suites includes a large living room with lots of comfy furniture, a table for in room dining, a wet bar, a large flat screen TV and bathroom separate from the bedroom(s). — Proximity Suites include a large living room with lots of comfy furniture, a table for in room dining, a wet bar, a large flat screen TV and bathroom separate from the bedroom(s).

Matthew and His Groomsmen - Having separate suites allowed the Bride and Groom to savor the anticipation of the day, while keeping the first look all the more meaningful. | Photo by Krystal Kast Photography — Matthew and His Groomsmen - Having separate suites allowed the Bride and Groom to savor the anticipation of the day, while keeping the first look all the more meaningful.

A First Look

Carolina and Matthew chose to do a first look in the Bluebell Garden just outside Print Works Bistro. The moment was pure excitement—no nerves, just joy. Seeing each other before the ceremony grounded them in the day, giving Carolina a chance to show Matthew her dress and share a quiet, happy pause before everything began.

Three event Spaces, one seamless celebration

The post ceremony celebrations unfolded across three signature Proximity Hotel spaces, each with its own energy and purpose.

Cocktail Hour: Revolution Room & Terrace

Guests outside on the private terrace, conversing and drinking cocktails. — The Revolution Room, named after the Revolution Mills opened by the Cone brothers in Greensboro in 1899, opens onto its own outdoor terrace, and is surrounded by several operable 9×9 windows, which allow natural light to permeate the space.

The Set Up

Scattered Bistro Tables with Custom Linen
Unfiltered Natural Light from 9×9 Windows
Warm Light from Votive Candles
Soft Seating Arrangements
Revolution Balcony with Patio Furniture and Neatly Arranged Bistro Tables
In Room Bar

Passed Appetizers

Caprese Skewers
Short Rib Sliders
Truffle Bacon Aioli
Mini Crab Cake
Remoulade

Seafood Display

Shrimp, Crab Claws, and Smoked Salmon
(served chilled)
Capers, Chives, Red Onion, Cocktail Sauce, Remoulade Vadouvan Aioli and Lemon Slices

A secondary bar was located in the Weaver Breezeway and highlighted “His and Her” Cocktails.

Guests stand in line and socialize in the weaver breezeway bar area. — The "Weaver" in the Weaver Breezeway, is named for Quaintance-Weaver partner Mike Weaver and his grandfather Edgar (a former employee of the Proximity Cotton Mill and Print Works Mill in Greensboro.)

A bar menu with His and Her Cocktails Listed — His and Her Cocktails | Matt's favorite cocktail is a Vodka or Gin Martini w/ an Olive or Lemon Twist. The Something About Her Mocktail: Cointreau, Lavender Syrup, Lemon Juice, Fleur d'Oranger, White Cranberry Juice.

Close up of liquors available at the bar — The bar had premium and house liquors, domestic and NC Craft beers, and a variety of wines.

Reception: Weaver Room

Wedding reception in the Weaver Room at Proximity Hotel featuring a live band, custom dance floor, and floral design — The Weaver Room is our largest room at 3,003 square feet and accommodating up to 180 for a reception and 156 for a sit-down dinner. It easily divides into a second smaller space. Featuring high 12-foot ceilings, floor-to-ceiling windows, and access to an outdoor terrace, it is an airy, well-lit room that offers wonderful vistas of the hotel’s surroundings, including the Bluebell Garden and 2.5 acres of natural habitat. The operable windows allow a nice evening breeze to blow through the room if preferred.

The Set Up

Bacchanal Head Table for Bridal Party
Round Tables for Seated Dining
Gold Chivari Chairs
Stage for 12 Piece Band
Custom Wrapped Dance Floor
Gift Table
Round Cake Table
Custom Elements provided by Vendors
Bar, Seating Chart, & Favors Table in the Weaver Breezeway
Patio Furniture on the Weaver Patio

The Bridal Party had monogrammed, embroidered napkins with their place setting.

Bacchanal Head Table for Bridal Party — A Bacchanal head table set for a 24-person bridal party

Elevated Sit Down Dinner

MENU
By Print Works Bistro

Mixed Green Salad
topped with Seasonal Vegetables
with Green Goddess dressing

Lemon Chicken Paillard
with shallots and preserved lemon

Pan Seared Salmon
mustard-dill honey glaze

Filet Mignon
herbed Maître d’butter

Spring Vegetable Risotto

Accompaniments
Crème Fraîche Mashed Potatoes
French Green Beans
Baguettes and Butter

Dessert
Wedding Cake
Chocolate Covered Strawberries

The Weaver Room is our largest room at 3,003 square feet | Photo by Krystal Kast Photography — Dinner was provided for 102 guests.

“We wanted folks to have options no matter their preference… many have told us it is the best wedding food they ever had.”

– Carolina

A Packed Dance Floor & One Incredible Party

The band called the Bridal Party on Stage — "We absolutely adored the Black and Blue Band. We let them have free reign of the song list and they knocked it out of the park." - Carolina

Carolina and Matthew have their First Dance — Carolina and Matthew had their first dance to a song that held special meaning, "As" by Stevie Wonder.

Custom Wrapped Dance Floor | Photo by Krystal Kast Photography — The Black and Blue Band kept the energy high all night on the 12x24 stage. Guests danced on a custom Wrapped 15x15 Dance Floor.

Smiles and dancing to the music. — With 3,003 square feet, guests had plenty of room to dance.

Glow lights, playful glasses, and confetti blasts (a brilliant idea from planner Kathy) marked the final songs of the night before the celebration continued downstairs at the after‑party.

After Party: White Oak &
Social Lobby

Carolina and Matthew’s wedding celebration didn’t end with the reception—it continued with an unforgettable after party in White Oak. From 9:00 PM to midnight, the after party featured heavy hors d’oeuvres, custom cocktails, and plenty of space for guests to relax, mingle, and dance.

White Oak is our second largest event room at 1,821 square feet and accommodates up to 125 for a reception and 108 for a sit-down dinner. It features 11-foot ceilings, opens into the Social Lobby of the hotel and can be divided into multiple configurations. Guests enjoyed passed appetizers including flatbreads with a selection of cheeses and pepperoni, as well as chicken schnitzel sliders with chef-selected toppings. — White Oak features 11-foot ceilings, opens into the Social Lobby of the hotel and can be divided into multiple configurations.

The Set Up

Scattered Bistro Tables
Scattered Soft Seating
Food Displays, Passed Hors d’oeuvres, & To-Go Boxes
Custom Elements provided by Vendors
Hosted Bar with Custom Koozies
AV Connection for Music

View of White Oak from the staircase. — White Oak is our second largest event room at 1,821 square feet and accommodates up to 125 for a reception and 108 for a sit-down dinner.

Guests were greeted with Espresso Martinis.

Late-night wedding after party in White Oak at Proximity Hotel with lounge seating and custom cocktails — Soft spaces and lounge seating allow for guests to connect. The White Oak Room can be divided into multiple configurations.

Guest selecting a snack from the assortment of food at the afterparty. — Guests enjoyed passed appetizers including flatbreads with a selection of cheeses and pepperoni, as well as chicken schnitzel sliders with chef-selected toppings.

After Party Bar - The bar featured a mix of house and premium liquor brands, domestic and craft beers, and house wines, along with signature cocktails. | Photo by Krystal Kast Photography — The bar featured a mix of house and premium liquor brands, domestic and craft beers, and house wines, along with signature cocktails.

Relaxing in the social lobby, friends connect in the conversational areas. — Relaxing in the social lobby, friends connected in the conversational areas.

All Their Favorite People, Together Under One Roof

Carolina and Matthew’s wedding weekend at Proximity Hotel was the perfect expression of what happens when thoughtful design, meaningful connection, and seamless hospitality come together. Their modern whimsical vision—layered with spring garden florals, natural light, and playful personal touches—set the tone for a celebration that felt both elevated and deeply personal.

But what made the weekend truly unforgettable was the feeling of togetherness. With a guest room block, all their favorite people gathered under one roof, moments unfolded naturally—long conversations, full dance floors, late-night laughter, and memories that built upon one another from start to finish. It was a wedding takeover in the truest sense: immersive, joyful, and filled with love at every turn.

Carolina and Matthew | Photo by Krystal Kast Photography

A Seamless Experience From Start to Finish

Working with Proximity Event Sales Team brought peace of mind from planning through the final dance. From prompt communication to thoughtful guest service—including guiding lost guests safely to the hotel—the Proximity team ensured everyone felt genuinely cared for all weekend long.

Bride and Groom posing in the bluebell garden

“I absolutely adored working with the events team and staff at Quaintance-Weaver. They are true professionals and handled all of our requests, questions, and concerns easily. They always responded promptly and worked seamlessly with my planner and many vendors. I never had to worry if things were handled or would end up how we hoped. I also have to mention the incredible service we and our guests received all weekend. From the moment I stepped into The Proximity on Friday, I felt like a VIP. The Proximity team also treated all of our guests like valued visitors. “

– Carolina

With all their favorite people under one roof—preparing in suites, celebrating across the hotel, and dancing late into the night—Carolina and Matthew’s spring wedding became exactly what they hoped for, and the memories lingered long after the final song.

For more information about planning your wedding or event in Greensboro, North Carolina, please email our wedding and event specialists or give us a call at Proximity Hotel: 336-478-9111 or O.Henry Hotel: 336-478-9112.

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